REDSEVEN INSIGHTS

As the winter months draw in, many businesses are winding down, reflecting on the year that’s passed, and making promises to themselves that “next year will be our year.” Not us, though! Here at RedSeven, we’ve been putting the pedal to the metal, and our hard work has paid off in a big way.

2025 has been a transformative year for our company. We’ve taken a long, hard look at our standards and rewritten the rulebook. We’ve reaffirmed our culture, ensuring that our values and mission are at the forefront of everything we do. And we’ve invested in fresh talent, building a team that’s hungry for success and capable of achieving great things.

The results speak for themselves. As we skid into December, we’ve just achieved our best week of revenue for the entire year. The team is on a high, and rightly so – they’ve worked tirelessly to push themselves to new heights, and it’s paid off in a big way.

Of course, the timing of our success could be seen as a bit inconvenient. Just as we’re hitting our stride, the Christmas break arrives, threatening to interrupt our momentum. But we’re not seeing it that way. Instead, we’re choosing to view this as the perfect opportunity to take a well-deserved breather, recharge our batteries, and set our sights on even loftier goals for next year.

After all, what better way to start the new year than with a sense of excitement and anticipation? We’ve proven to ourselves that we’re capable of achieving great things, and we’re eager to take on new challenges and break even more records.

Our secret to success? It’s simple: a combination of hard work, determination, and a commitment to excellence. We’ve created a culture that encourages our team members to push themselves outside of their comfort zones, to take risks, and to strive for greatness. And it’s paid off in a big way.

So as we head into the festive season, we’re not slowing down. We’re celebrating our successes, yes, but we’re also looking to the future, planning our next moves, and setting our sights on an even brighter 2026.
What’s next for RedSeven?

We’re not resting on our laurels. Instead, we’re using our success as a springboard to even greater things. We’re exploring new markets, investing in new technologies, and developing innovative strategies to stay ahead of the curve.

And we’re not just focused on business growth, either. We’re committed to giving back to our community, using our success to make a positive impact on the world around us.

Join the journey
Want to be a part of our dynamic team? We’re always on the lookout for talented individuals who share our values and our passion for excellence. Get in touch to learn more about our latest opportunities and join the RedSeven journey.

As we sign off for 2025, we’re filled with a sense of pride, accomplishment, and excitement for what’s to come. Bring on 2026 – we’re ready for whatever it brings!

At RedSeven Marketing, we are passionate about the work we do, and as we relaunch a charity brand campaign in Bristol, our team is reminded of the profound impact our work has on the lives of others. We may not personally meet the individuals whose lives are transformed by the funds we raise, but we know that the ripple effect of our efforts can be felt for generations to come. Face-to-face fundraising is an essential component of charity work, and in this blog, we will explore its significance and why it is crucial for creating lasting change.

The Power of Face-to-Face Fundraising
Face-to-face fundraising is more than just a means of collecting donations. It is about creating connections, building relationships, and inspiring a sense of empathy and compassion in others. By engaging directly with potential supporters, we can share the stories, goals, and values of the charities we represent. This personal approach enables us to convey the mission and vision of the charity in a way that resonates with people, creating a deeper understanding of the cause.

Our team of fundraisers is dedicated to sharing the message of the charities we work with, and by doing so, we can inspire people to take action. We believe that everyone has the power to make a difference, and by working together, we can achieve great things. Face-to-face fundraising allows us to connect with people from all walks of life, sharing the impact of the charity’s work and demonstrating how their support can make a real difference.

The Ripple Effect
The funds raised through face-to-face fundraising have a direct impact on the charities we work with, enabling them to continue their life-saving research and support those in need. However, the impact extends far beyond the immediate beneficiaries. The ripple effect of our efforts can be felt in the families, communities, and society as a whole, creating a lasting legacy that can shape the future for generations to come.

For instance, the funds raised for a cancer charity can help to fund research into new treatments, support patients and their families, and raise awareness about the disease. The impact of this work can be felt in the lives of those affected by cancer, their loved ones, and the wider community. By supporting a charity, people can feel proud to be part of something bigger than themselves, something that is making a real difference in the world.

Pride and Inspiration
As Rob, our Managing Director, so eloquently put it, “If you can’t be proud and inspired about the work you do when it makes that kind of difference, you need to get central heating in your heart!” At RedSeven Marketing, we’re passionate about the work we do, and we believe that our efforts have the power to make a real difference in the world. Our team is dedicated to making a lasting impact, and we’re proud to be part of a team that is committed to creating positive change.

We believe that everyone has the power to make a difference, and by working together, we can achieve great things. Whether it’s through donating, volunteering, or spreading the word, every action counts, and every effort contributes to the ripple effect. As a team, we’re inspired by the impact of our work, and we’re committed to continuing our efforts to make a lasting difference.

As we relaunch our charity brand campaign in Bristol, we’re reminded of the significance of our work and the impact it has on the lives of others. We’re proud to be part of a team that is dedicated to making a lasting difference, and we invite you to join us on this journey. Together, we can create a ripple effect that will be felt for generations to come.

When you think of a successful salesperson, what comes to mind? A charismatic, outgoing individual who can effortlessly command a room and charm potential clients with their smooth-talking style? This stereotype has been perpetuated for years, leading many to believe that introverts don’t stand a chance in the world of sales. However, as we at RedSeven Marketing know, this couldn’t be further from the truth. Enter the Ambivert, the often overlooked, yet highly effective sales personality that blends the best of both introverted and extroverted qualities.

The concept of the Ambivert gained popularity thanks to Dan Pink’s book, To Sell Is Human, which argues that these individuals can adapt their communication style to suit any situation, making them the most effective salespeople. Ambiverts possess a unique ability to balance speaking and listening, allowing them to build genuine trust and rapport with potential clients. They’re not consumed by the need to constantly be the centre of attention; instead, they excel at knowing when to lead a conversation and when to take a step back, giving the customer space to express their needs and concerns.

At RedSeven Marketing, we celebrate and nurture this Ambivert advantage. We understand that success in sales doesn’t stem from being the loudest or most outgoing. It comes from the ability to connect, empathise, and truly understand a customer’s needs – qualities that are second nature to Ambiverts. This is why our team is made up of individuals who embody these traits, demonstrating time and again that adaptability, authenticity, and self-awareness are the real keys to sales success.

A shining example of this is our very own Karel Cespedes. Known for being a calm, attentive listener, Karel’s quiet confidence and ability to forge meaningful connections with clients exemplify the Ambivert’s sales prowess. And, as his colleagues will attest, his impressive dance moves at our social gatherings are a testament to the fun and balanced personality that makes an Ambivert so effective in their professional life.

RedSeven Marketing takes pride in cultivating a supportive environment where every personality type can thrive. We believe that when people are empowered to be their most authentic selves, they are better equipped to build genuine relationships and deliver exceptional results for our clients. This culture of inclusivity not only attracts diverse talent but also encourages a more collaborative, dynamic, and successful sales and marketing team.

So, if you’ve ever doubted your potential in sales because you don’t fit the mold of the stereotypical extroverted salesperson, think again. Success in this industry isn’t about being the loudest in the room; it’s about being the most adaptable, empathetic, and genuine. At RedSeven Marketing, Ambiverts not only find a home but often become our most successful salespeople – proving that, in the world of sales, it’s not the volume of your voice but the depth of your connections that counts.

Are you ready to join a team that celebrates your unique strengths and supports your growth, no matter where you fall on the introvert–extrovert scale? Explore opportunities with RedSeven Marketing and discover how your authentic self can flourish

Nina Collis has been a cornerstone of our organisation since 2011. Over the last 14 years, she’s immersed herself in sales, marketing, recruitment, business development and team management. Along the way, she’s worked closely with three business owners, supported many assistant owners, and helped countless brand ambassadors shape their careers. Nina has also led her own support staff team, guiding recruitment consultants, event coordinators, administrators, social media managers, and apprentices – all of whom have benefited from her dynamic, inspiring, and go-getting approach.

Fourteen years in any industry brings not only experience but also perspective. We sat down with Nina to reflect on her journey, the changes she’s witnessed, and the lessons she’s keen to share with the next generation of business leaders.

Starting Out
Nina! 14 years, 2 children, and 2 cities later, here you are. When you joined the business, what was your initial vision for your career trajectory?

 “I always knew I wanted to build something. Being able to look back and see what I’d achieved was important to me, so when I was first introduced to the company, I thought business ownership was exciting. I was naturally a leader during education – I enjoyed those types of roles.”

Evolving the Vision
Nina began her journey in the sales team, excelling quickly and building a strong unit. But her analytical mindset, shaped by her degree in Biochemistry, sometimes clashed with the human side of leadership.
 “I was focusing too much on the numbers. Statistics are good for measuring elements, but they never tell the full story.”

After briefly stepping away to work at a recruitment agency, fate intervened. Her partner, Rob Cotterell, had just launched a marketing office in Swindon. Nina joined him, and together they grew what would become RedSeven Marketing — now a thriving organisation with four offices across four cities.

Lessons in Leadership
Growth hasn’t come without challenges. Nina admits that her biggest hurdle was herself.
 “If I wanted to grow, I needed to relinquish some responsibility and replace myself within the team. It was tough because you don’t want to see people struggle or get it wrong. It’s similar to parenting!”
Motherhood has softened her coaching style. “Since becoming a Mum, my coaching style has definitely softened. Sometimes you’ve just got to let them poop on the floor!”

On recruitment mistakes, she’s candid:
“We’ve made rash decisions when we needed to fill a role quickly, but that only leads to a stressful training period. Now, we’re more strategic and plan for growth earlier. Training new people costs more time and money in the long run, so do it properly the first time.”
She also reflects on holding onto the wrong people too long:
 “You’ve got to pull the plaster off sooner. If they’re going to fail, let them do it quickly and have the metrics to recognise it early.”

Protecting Team Culture
For Nina, culture is the lifeblood of business.
“Team culture is vital for longevity. Our values are supporting and celebrating one another, being a friendly face in the morning, and being team-oriented. If values aren’t being met, you have to address it quickly. One poor attitude will affect five other team members, and before you know it, the environment has changed.”
She uses the “boiling frog” analogy to explain how gradual cultural shifts can go unnoticed – until it’s too late.

Building the Next Generation
To keep new recruits on track, Nina relies on structured onboarding.
 “I have a clear coaching programme and set precise expectations. We have one-on-ones at least once a week, where they can share how they’re doing and I can offer advice, nip challenges in the bud, and check their progress.”

Today, Nina is proud of her team:
 “The talent and culture are right. The trust is there. My next step is to build further depth by developing their responsibilities. I can’t continue to have the same level of direct involvement with everyone, so I’m now building a core team that can replicate what I do.”

What’s Next?
Nina’s focus is on sustainability and scale.
 “I want to get to a point where the RedSeven office in Bristol can run perfectly well without me. As we grow, I’ll be working with business owners and staff in different locations, and the Bristol base needs to thrive without my direct presence.”

Looking back, she wouldn’t change much – except perhaps letting people make more mistakes earlier.
 “That’s tricky because I wouldn’t have gained the experience I have now, but if I had to choose, I’d let people make more mistakes. I’d just make sure I was there to support them afterwards.”
Fourteen Years On

It’s hard to believe 14 years have passed since Nina first walked through our doors. Watching her growth, resilience, and leadership has been a privilege. And judging by her drive and determination, this is only the beginning.

As the summer months descended upon Bristol, the RedSeven Marketing team embarked on a highly anticipated R&R trip to the picturesque island of Tenerife. Nestled in the heart of the Canary Islands, this stunning destination offered the perfect blend of relaxation, adventure, and inspiration, the ideal setting for our team to recharge and refocus. In this blog post, we’ll take you behind the scenes of our incredible journey, where we masterfully balanced leisure and productivity, strengthening our company culture and fuelling our motivation.

The Setting: Tenerife’s Idyllic Backdrop

Our home for the week was a beautiful villa nestled in the rolling hills of Tenerife’s countryside. The island’s breathtaking landscapes, from the majestic Mount Teide to the serene beaches of Los Cristianos, provided an awe-inspiring backdrop for our trip. The tranquil atmosphere and stunning vistas created the perfect environment for relaxation, allowing us to unwind and disconnect from the hustle and bustle of daily life.

Team Activities: Bonding and Growth

Our R&R trip was designed to foster camaraderie, creativity, and personal development. Throughout the week, we participated in a range of team-building activities, each carefully crafted to promote collaboration, communication, and trust. From scenic hikes to inter-team competitions, these exercises encouraged us to step out of our comfort zones, challenge ourselves, and rely on each other’s strengths.

Balancing Work and Leisure

While our R&R trip was designed to be a well-deserved break, we also recognised the importance of maintaining productivity. By allocating dedicated time for work and focusing on key projects, we managed to stay on top of our tasks without compromising our leisure time. This balance was achieved through a combination of disciplined time management, regular team check-ins, and a shared understanding of our priorities.

Lessons Learned: Bringing Tenerife Back to Bristol

Our R&R trip to Tenerife was more than just a well-deserved break; it was an opportunity to recharge, reflect, and gain fresh perspectives. We returned to Bristol with renewed energy, creativity, and a deeper appreciation for the importance of stepping away from the office. We learned that sometimes, the best way to boost productivity is to take a step back, relax, and allow our minds to wander.

In conclusion, RedSeven Marketing’s R&R trip to Tenerife was an unforgettable experience that not only brought us closer together as a team but also reinforced our company culture and values. We proved that with the right mindset and approach, it’s possible to balance relaxation and productivity, even in the most beautiful and distracting of settings. As we settle back into our daily routines, we’ll carry the lessons of Tenerife with us, inspiring us to approach challenges with renewed creativity, motivation, and a deeper understanding of the importance of work-life balance.

At RedSeven Marketing, we believe that real-world experience shapes people in ways a classroom never could. From our beginnings in the heart of Bristol to where we stand today, one thing that has remained constant is our commitment to personal growth, hands-on development, and putting people first.

In an industry like sales and face-to-face marketing, the challenges are unpredictable, the learning is live, and the growth is real. That’s why we recently decided to go straight to the source, our team, to ask them one simple, powerful question:
“What has sales taught you that university didn’t?”

The responses were honest, insightful, and a brilliant reflection of what it’s like to work at RedSeven Marketing.

“For me, it’s all about learning to think on my feet. At university, success follows a structured path; you’re rewarded for well-researched, carefully prepared answers, often with months to plan ahead. But in sales, you have seconds to react, adapt, and tailor your pitch in real time. Every conversation is live, unscripted, and unpredictable. Sales has taught me to stay sharp, respond quickly, and genuinely read the room, not just the textbook.”

This one really hits home for us. In sales, things don’t always go according to plan – and that’s where creativity and adaptability come in. Unlike the safety net of an assignment deadline, every pitch is an opportunity to grow your skillset on the spot.

“For me, it’s definitely the power of conversation. As a medic, I’m used to talking to people in challenging situations, but nothing has pushed me, or satisfied me, quite like sales. In a hospital, patients and families often trust what you say without question. In sales, you have to earn that trust from the ground up. And when you do, it feels incredibly rewarding. It’s wild to think that a five‑minute conversation can have the power to actually make such an impact. Working in sales has taught me so much about communication, psychology, and human behaviour – it’s even made me rethink everyday conversations. The smallest shift in tone or body language can completely change the outcome.”

This insight reflects something we see every day at RedSeven Marketing: the strength of authentic, face-to-face connections. Trust, respect, and empathy can make all the difference – skills that can’t be learned in a lecture hall.

“Sales has pushed me far beyond what university ever did. While uni is social, especially in STEM, it’s more about hands-on work than public speaking. In contrast, sales is constant interaction, and that’s what helped build my confidence. I’ve learned how to influence people, handle rejection, and bounce back stronger. One of the biggest lessons? A bad day doesn’t define your worth. It’s all about perspective. When you take feedback and use it, you see results almost instantly. And I’ve come to realise that stress is often a choice; if you shift your energy into finding solutions instead of focusing on problems, everything changes.”

This is one of our favourite takeaways – the resilience and growth mindset that sales nurtures. Success here isn’t just about hitting targets; it’s about learning to thrive through challenges, keeping a level head, and continuously developing your confidence.

“One valuable thing sales has given me that university never could is the ability to navigate the real world. It’s challenged me with real hurdles and given me the freedom to figure out solutions myself, with guidance and support, but also the independence to grow, instead of the purely hypothetical, controlled scenarios you get at university.”

And that’s exactly what we aim to do at RedSeven Marketing – give every team member a supportive environment where they can stretch their wings, build practical skills, and face the real world with confidence.
The Power of Sales at RedSeven Marketing
Every response we received echoes the core of our culture at RedSeven Marketing. Success here is about more than closing a deal – it’s about cultivating resilience, communication, empathy, and initiative. It’s about learning by doing, with the kind of hands-on experiences that prepare you for whatever comes next.

That’s the power of sales.
That’s the power of our people.
And that’s what makes RedSeven Marketing different.
Ready to take the next step in your career? Get in touch with us and discover what you can achieve when you grow with RedSeven Marketing.

At RedSeven Marketing, we’re all about momentum—moving fast, setting ambitious goals, and pushing ourselves personally and professionally. But even the most high-performing teams need a moment to exhale. Recently, we hit pause on the deadlines and deliverables, swapped out screens for sizzling grills, and came together for a night of good food, great conversation, and even better company at a local Korean BBQ spot.

Let’s be honest—Korean BBQ is the kind of experience that demands interaction. There’s something special about gathering around a table, sharing plates, cooking together, and leaning into the casual chaos of it all. It’s the perfect setting to break down walls, laugh over a missed flip of the meat, and spark conversations that don’t start with “Did you see that email?”

But the night wasn’t just about kimchi and short ribs. It was about connection.
In a business where the pace rarely slows, Managing Director Rob saw this evening as an intentional moment to recalibrate—not just as coworkers chasing KPIs, but as a team of people genuinely invested in each other’s success. “Everyone’s been putting in incredible effort, and sometimes, you’ve got to take a moment to acknowledge that,” Rob shared. “Nights like this remind us that beyond our goals and growth, we’re a team of people who enjoy being around each other—and that’s powerful.”

Rob’s words hit at the heart of something we deeply believe at RedSeven: culture isn’t built in boardrooms; it’s built in the in-between moments. It’s found in shared jokes, in checking in with someone over a meal, in the sense of belonging that comes from being seen not just as a role or title, but as a person.
Company culture is more than a buzzword here—it’s a living part of how we work. And there’s research to back up its importance. Deloitte reports that 88% of employees view a strong culture as essential to business success. We don’t just agree—we act on it.

Events like this Korean BBQ night are a reflection of that belief. They remind us that while we’re proud of the numbers and milestones, we’re even more proud of the environment we’re building together. One where people feel supported, connected, and energised to show up as their best selves.

As the grills cooled down and the last round of lettuce wraps disappeared, a renewed sense of unity lingered —a reminder that at RedSeven, we’re not just a team; we’re a tribe.

We’ll get back to the hustle, of course. The campaigns, the growth, the goals—they matter. But so does this. The culture. The camaraderie. The simple act of coming together over a shared meal and walking away just a little closer than before.

Here’s to more moments like this. Because at RedSeven Marketing, success isn’t just about what we achieve—it’s about who we become along the way.

Have you ever wondered what separates elite athletes from the rest, not just in physical prowess, but in their relentless drive, adaptability, and focus? At RedSeven Marketing, we believe that mindset can make the difference between hitting targets and truly breaking through them. The discipline that powers a champion athlete is the very mindset that transforms sales teams into high-performing powerhouses.

Elite athletes don’t rely on talent alone; they embrace a mindset that fuels peak performance: unwavering focus, consistent practice, resilience, and the courage to push past limits. These aren’t just traits – they’re habits. And it’s these same habits that can revolutionise a sales team’s performance.

Athletes call it drills, sales pros call it prep. Investing daily in honing skills – whether it’s product knowledge, communication, or objection handling- builds confidence and sharpens delivery. This discipline turns once nerve-wracking cold calls into polished opportunities for connection.

Think of the sales industry’s equivalents to a final sprint or sudden-death overtime. A tough quarter? Big pitch gone sideways? Top-performing sales teams bounce back fast. They analyse, adapt, and double down. At RedSeven Marketing, we foster that tenacity, helping professionals treat setbacks as coachable moments, not failures.
Athletes set specific, measurable goals. Salespeople should too – daily outreach numbers, conversion rates, and revenue milestones. With precise targets, every day has purpose, every task contributes to the bigger win. This laser focus ensures your team stays aligned and motivated, even under stress.

Championship teams aren’t solo acts – they function like orchestras. Sales teams should mirror this synergy. Peer coaching, real-time feedback, shared wins and lessons – this collaborative environment builds collective momentum and keeps individuals sharp and focused.

“As CEO of RedSeven Marketing, I’m convinced that the same mindset that empowers elite athletes – discipline, resilience, and focus – can inspire sales teams to outperform. Our mission is to transfer that high-performance athletic DNA into every conversation, every campaign, every close.”

When businesses embrace the athlete’s mindset in sales, performance becomes predictable. High-level routines yield consistent outcomes. Culture shifts from reactive to proactive. People who prepare expect success. Teams gain courage to innovate. Just as an athlete tries a new play, sales professionals experiment with creativity and agility.

Could your team benefit from a training mentality that boosts confidence and sharpens execution? Could treating every pitch like a championship event unlock your next big win?

At RedSeven Marketing, we put this philosophy into practice. We design programs that mirror athletic drills through role-play simulations, peer shadowing, and reflex training. We use mindset tools and visualisation techniques to keep teams confident and goal-oriented, even under pressure. We rethink performance metrics by focusing not just on outcomes, but on process milestones – like the number of targeted contacts, pitch iterations, and follow-ups. Quick stand-up meetings, like a coach’s locker room, help share wins, lessons, and next moves.

Imagine starting each sales cycle with the unwavering determination of an elite athlete – ready to sprint, pivot, endure, and triumph. When you channel that mindset, sales aren’t just transactions – they become a quest for peak human performance.

How would your sales results improve if every team member approached the week like an athlete preparing for the Olympics? In what ways could you embed routine, resilience, and goal-oriented discipline into your everyday sales rhythm?

Elite performance isn’t just about raw talent – it’s built on the relentless pursuit of progress. At RedSeven Marketing, we blend strategic marketing with the athlete’s mindset to build sales teams that don’t just chase targets – they crush them. Whether you’re looking to strengthen training, enhance motivation, or embed a high-performance culture, we bring the playbook.

If you’re ready to take your sales performance into championship territory, reach out. Let’s turn your next campaign into a gold-winning performance.